Kolkata: Indian homes face two tough seasons every year, heavy monsoons and scorching summer heat. Yet many homeowners rely on temporary fixes and unreliable waterproofing solutions to protect their terraces and rooftops. With its latest campaign, Asian Paints Damp Proof puts the focus on an important point: not all waterproofing is the same.
For over 13 years, Asian Paints Damp Proof has been helping homeowners protect their homes from water seepage and harsh weather. The solution forms a thick waterproofing layer that prevents water from entering the walls and provides long-lasting protection against India’s demanding climate.
The brand’s latest film featuring Ranbir Kapoor and Saurabh Shukla tells a lively story filled with wit, playful banter and sharp exchanges. Rooted in everyday homeowner concerns, the film captures common problems from terrace leakages during monsoons to heat from exposed rooftops, turning them into an engaging and entertaining conversation.
Amid the humour and lively exchange, the campaign delivers its message with unmistakable clarity: “Aisi Waisi Waterproofing Nahi — Asian Paints Damp Proof hi lagao”.
Beyond preventing terrace leakages, Asian Paints Damp Proof also incorporates advanced heat-reflective coating, that reduces surface temperatures by up to 10°C, keeping homes cooler during peak summers.
With this campaign, Asian Paints brings back its long-standing promise of dependable protection positioning Damp Proof as the real solution for waterproofing, trusted by homeowners across the country. Because when it comes to protecting your home, “Har waterproofing Asian Paints Damp Proof nahi hoti.”
Amit Syngle, MD & CEO, Asian Paints said, “Indian homes face extreme weather from heavy monsoons to very hot summers and terraces are often the most exposed part of the house. Asian Paints Damp Proof delivers the most dependable & long‑lasting waterproofing that goes beyond just stopping seepage and also helps reduce heat. Its advanced heat‑reflective coating lowers surface temperatures by up to 10°C and is backed by a 10‑year waterproofing warranty, helping keep homes protected and comfortable throughout the year.
Amit Syngle added, “This campaign presents these key benefits in an engaging way. By using “Qawwali”, a storytelling form popular in India, we have turned a technical category into an interesting conversation, helping consumers easily understand the difference between ordinary waterproofing and true Asian Paints Damp Proof Waterproofing. With Ranbir Kapoor leading the communication, we highlight an important message: har waterproofing “Damp Proof” nahi hoti – Asian Paints Damp Proof is the real waterproofing champion, offering dependable performance and enhanced living comfort for Indian homes.”
The campaign will run across Television, Digital, OTT, social platforms and cinema screens, with strong visibility during cricket matches.
