Kolkata: Bandhan Bank has announced that it has collaborated with Kolkata Metro for the co-branded Smart Cards. Bandhan Bank’s logo will now be seen on smart cards that the Kolkata Metro will issue to commuters.
In nearly four decades of its existence, this is the first time that Kolkata Metro has joined hands to help a brand leverage the Metro’s vast user base through an exclusive medium.
Chandra Shekhar Ghosh, Managing Director and CEO of Bandhan Bank, said, “I am sure the citizens of this city will be happy to know about this association. The branding of the smart cards helps us to gain immense visibility and I am happy that Kolkata Metro chose us to be a part of its first-of-its-kind partnership format.”
Manoj Joshi, General Manager, Metro Railway, said, “On behalf of Metro Railway, Kolkata, I extend our best wishes to Bandhan Bank in their endeavours.”
The coming together of two iconic institutions of the city to leverage each other’s popularity is surely a landmark event for the city.
