Kolkata: Dabur Amla Hair Oil, India’s largest hair oil brand from the House of Dabur, unveils a refreshing take on Karva Chauth — a day traditionally symbolizing love, devotion, and togetherness.
The brand’s new digital film captures a light-hearted yet meaningful conversation between a young couple, Dev and Maggi, caught in a playful debate over whether to keep the Karva Chauth fast. What unfolds is a witty and relatable exchange that reflects how today’s couples balance age-old traditions with personal choice and mutual respect.
The film ends on a warm note, as Maggi reaches for her Dabur Amla bottle — reminding viewers that just as Dabur Amla strengthens hair from within, true relationships too are rooted in strength, care, and understanding.
Speaking about the campaign, Ankur Kumar, Head of Marketing – Hair Care, Dabur India Ltd, said, “Dabur Amla has always stood for strength — inner and outer. Through this campaign, we wanted to celebrate the evolving essence of Karva Chauth, where love is expressed not through compulsion, but through companionship. It’s a light-hearted reflection of modern relationships — strong, equal, and rooted in care.”
Jasleen Kohli, DGM – Marketing, Dabur India Ltd, said, “This campaign beautifully captures today’s relationship dynamic — where no matter what I do, my partner has got my back. It’s a simple yet powerful thought that mirrors the strength and equality modern couples share. And with digital platforms acting as a catalyst, stories like these are finding their way into millions of hearts — sparking conversations around love, choice, and togetherness in the most relatable way.”
The film is now live across Dabur Amla’s digital and social media platforms, celebrating the bond that only grows stronger — with Mazbooti, Pyaar, aur Thodi Si Masti!
