Kolkata: This International Women’s Day, Dabur India Limited, the leader in the packaged fruit juice market, has announced its latest campaign for Réal, the country’s preferred juice brand. Titled “Keep It Réal,” the campaign focuses on a powerful and relatable theme: empowering women to overcome their inner critic.
The campaign moves away from traditional clichés to address the quiet struggle many women face—the voice of self-doubt. Réal’s message is clear: while a woman’s loudest internal voice might sometimes be her own doubt, her love for her family, her work, and herself is always louder and more impactful.
Mayank Kumar, Vice President -Marketing, Dabur India Ltd. said, “At Réal, our belief has always been rooted in authenticity. We wanted this campaign to look past the finished achievements and celebrate the actual journey, including the moments of doubt and the hurdles along the way. This Women’s Day, we want to remind every woman that her heart and her dedication are her greatest powers. When she keeps it real, she inspires us all.”
Monisha Prasher, G.M. Marketing – Foods, Dabur India Ltd said, “Real Conversations” is a campaign featuring heartfelt, candid dialogues with women from all walks of life. These sessions peel back the layers of the modern female experience, tackling “The Juggle”—the relentless pressure to maintain perfection across every personal and professional role. By providing a space to acknowledge the “Inner Critic” and its whispers of inadequacy, these conversations serve as a powerful testament to the resilience of the human spirit. They illustrate how a foundation of care and passion is a driving force far more resonant than any moment of hesitation.”
