Kolkata: Sleep solutions provider Duroflex has announced its ‘Mattress Exchange Program’ to enhance people’s sleep experience. The offer is available from June 1st to June 30th, 2024.
This program allows people a sustainable way of disposing of old mattresses by upcycling or recycling them and upgrade to a new Duroflex mattress.
The Mattress Exchange Program by Duroflex is an industry-first initiative. With their previous Mattress Exchange Program, Duroflex save about 350 mattresses from ending up in landfills.
The brand has re-partnered with Share At Door Step (SADS India), a cause-ecommerce platform for this initiative to execute this program at a larger scale this year.
The goal is to dispose of the old mattresses in a responsible manner and avoid the environmental impact caused by discarded mattresses.
Commenting on this initiative, Sridhar Balakrishnan, Group CEO, Duroflex, said, “As a consumer and environmental centric organisation, we not only aim to enhance the sleep experience by offering our customers the best in sleep solutions but also how the used mattresses are recycled or disposed sustainability preventing them from ending in landfills.”
Sridhar Balakrishnan said, “The positive response and feedback that we received from our first mattress exchange program compelled us to re-launch this initiative. An old worn out mattress can cause many issues like back pain, skin allergies and even discomfort while sleeping. Our mission is to enable this shift while ensuring the environmental ramifications of the change so India can sleep better for Great Health.”
Mattresses need to be replaced every 7 to 8 years. Using a mattress beyond this period can lead to allergies and other sleep-related issues.
Considering this, Duroflex’s Mattress Exchange Program offers a compelling opportunity to dispose of an old mattress responsibly and replace it with a new one.
Consumers can avail the offer at Duroflex Experience Centers and authorised business dealers in Bangalore, Mumbai, Delhi NCR, Gurgaon, Chennai, Pune, Hyderabad, and Kolkata or by visiting the website.
