Kolkata: The festive period is believed to be a very auspicious time wherein consumers across India make huge spends on lifestyle upgrades. The season of gifting and purchasing ranges from durables to new vehicles, home upgrades and makeovers. However, with the festive mood, many a time, they miss out on the most essential element – sleep – a crucial link to good health.
To spread the festive cheer, Duroflex has partnered with popular Bengali actress, Barkha Sengupta to promote the message of good sleep which is essential for one’s overall wellbeing. The film highlights the importance of good sleep for looking and feeling one’s best during the festive season. It conveys the message on how we customarily shop for clothes, jewellery and other cosmetic things to look good for festival; but to truly look and feel good, one needs to invest in good quality sleep.
In the film, Barkha urges consumers to adda trusted quality mattress to their shopping list like Duroflex’s Quboid Mattress. Duroflex mattresses provide deep, restful sleep that will help them look and feel their best during this festive season. Duroflex’s Quboid Mattress comes with a unique Copper-Infused 3 Zone NRG Layer that offers differentiated support and helps you energise for the Pandal Hopping.
In addition to their film with Barkha for West Bengal, the company has also rolled out a national TVC with national brand ambassador, Alia Bhatt encouraging consumers to make the right choices and invest in quality sleep. The film encourages consumers to invest in sleep with the same zeal with which they would invest in gold and other products that they feel would help upgrade their life.
Mohanraj Jagannivasan, CEO, Duroflex said, “Our vision is to help India sleep better, and we always seize the opportunity to spread the message about the importance of good sleep. This festive season, we wanted to remind consumers that the festival can be made even livelier by adding good sleep to their festive shopping list.”
The TVC has been aired on all major national television channels and also promoted across digital channels.
Duroflex’s signature range is available on the brand’s website, https://www.duroflexworld.com/, their exclusive experience centers, as well as all leading retail stores.
