Kolkata: Leading Indian consumer durables manufacturer Godrej Appliances has forayed into health and hygiene segment with Godrej VIROSHIELD 4.0, UVC technology-based disinfecting device which delivers 99% disinfection against COVID19 and other pathogens.
Godrej VIROSHIELD 4.0 operates at ~254nm UV wavelength which is optimal for neutralizing COVID19, other viruses and bacteria. Certified by ICMR empanelled lab for UVC irradiance, it can neutralize viruses and bacteria in 2 to 6 minutes.
The device is designed to ensure that both safety and hygiene are addressed. With UV surround technology, it uses 4 UV-C tubes & 6 Side Reflective Interiors, which is the highest in the market in its capacity segment, ensuring 360° UVC coverage. Moreover, the cubic design of VIROSHIELD helps in uniform dissemination of the UV-C rays. It is well placed to disinfect anything – from grocery packs to vegetables, mobile phones and masks to gold ornaments, headphones to car keys, toys to currency notes, wallets to spectacles, etc. Its larger volume of 30 L helps you disinfect more Items together at one go or larger item and saves time and energy.
VIROSHIELD is designed with no see-through surfaces, thick side & door walls, and a gasket-based magnetic sealing system and Auto Cut-off facility as soon as the door is opened, Godrej VIROSHIELD 4.0 is thus 100% UV leak-proof for human safety. Its leak-proof effectiveness has also been tested and certified.
Kamal Nandi, Business Head and EVP, Godrej Appliances said, “We are working on various technologies and innovations, around the themes of health, hygiene, and effort minimization. In line with the same, we bring to our consumers – Godrej VIROSHIELD 4.0, a UV-C technology-based disinfecting device that can protect our consumers and their loved ones from COVID-19, other viruses and bacteria. We want our consumers to not take any chances and be worry-free as they embrace the new normal.”
Anup Bhargava, Product Group Head – Refrigerators, Godrej Appliances said, “With this unique offering, we are targeting revenue of INR 40 Crore in the year of launch. It has been made available on Amazon already, during its annual event. We are working closely with our e-com partners for online promotions as well. We will be making it available pan India across our network this month itself. Its superior value proposition and positive trade feedback give us the confidence to target a 20% share in this financial year.”
The Godrej VIROSHIELD comes with a 1-year comprehensive warranty including on the UVC Lamps and is backed by the highest-ranked Godrej after-sales service assurance. Available in pure white, the feature-rich, 30 L, Godrej VIROSHIELD 4.0 is priced at Rs. 9490, inclusive of taxes.
