Kolkata: Reinforcing its commitment to strengthening last-mile connectivity and offering premium quality steel solutions directly to end users, JSW Steel recently inaugurated five new branded retail outlets in West Bengal under its flagship formats JSW Shoppe and JSW Shoppe Connect.
The newly launched stores include: New Krishna Sudha Enterprise, Goghat, Hooghly; RitamUdyog, Pandua, Hooghly; S G Enterprise, Bongaon, North 24 Parganas;Maa Tara Enterprise, Habra, North 24 Parganas; Bhim Hardware, Naihati, West Bengal.
M V Krishna, Vice President & Head – Channel Marketing, JSW Steel, said, “The launch of these new JSW Shoppe and Shoppe Connect outlets underscores our unwavering commitment to reaching every corner of India, empowering individual consumers and SMEs with direct access to our superior steel products and comprehensive services. These stores are more than just retail points; they are hubs for knowledge, quality products, and other essential services, truly transforming the steel buying experience.”
JSW Shoppe and JSW Shoppe Connect are pioneering initiatives by JSW Steel to bring branded steel products closer to semi-urban and rural consumers. Operating on a franchise model, these outlets provide a superior buying experience with value-added services including expert guidance, product processing, and financing.
JSW has cemented its position as a retail-first steel brand through its expansive network of over 2,300 branded stores across India, with 385 located in the eastern zone. These outlets comprise our flagship JSW Shoppe and the more compact JSW Shoppe Connect formats.
