Guwahati: Homegrown smartphone and consumer electronics company Micromax Informatics Ltd. on Wednesday announced its entry into offline retail market of North East with its newly launched smartphones under the ‘IN’ brand.
The company is partnering with Datamation, Akash Communication, Music Den and Web Net in Assam, Tripura and Nagaland to cater to the increasing demand for IN smartphones across the region. It has presence in over 1800 stores across these 3 states through channel partners.
As part of its retail expansion, Micromax is partnering with the top channel partners across seven states including Assam, Nagaland, Tripura, Karnataka, Maharashtra, Goa and Gujarat to provide access to consumers.
Rahul Sharma, Co-Founder, Micromax India, “We are overwhelmed with the response that our IN smartphones have received from consumers across the country. It is our endeavour to ensure that we are available across every access point for our customers and our presence in retail stores are a step towards the same.”
Rahul Sharma said, “Micromax has been a front-runner in democratising technology for over a decade and aims to provide the new age Indian consumer, performance-oriented products that are one-up in technology and offer flaunt worthy tech. The super fast performance is supported by Pure Android OS wherein we don’t sell you ads and don’t sell your data and provide a snappy and secure experience.”
Micromax has been constantly working on to improve the user experience by providing timely software updates which is the brand promise for IN series, after the successful launch of the brand’s ‘IN series’ – IN note 1 and IN 1b.
The Company has a strong network of retailers and distributors across India and aims to provide holistic services from pre-sale to after sale services to its consumers. It has strengthened its service through initiatives like 60 minutes express service promise, Single day problem resolution and Quick query closure through WhatsApp. Currently the brand has a presence of 1000+ service centres across India.
