Kolkata: With an aim to provide a platform to the Gen Z consumers who are setting the trends of tomorrow and shaping the future of the country, NIVEA India has announced to launch NIVEA Soft Fresh Batch 2021 – an all-new initiative to help college girls become future content creators.
To empower these aspiring influencers of the future with the right resources and opportunities, NIVEA India opens a world of possibilities for Emerging India’s budding influencers to help achieve their dreams.
This initiative follows the launch of the NIVEA Soft College Edition packs in 4 exciting designs that celebrate 4 unique personas of college girls – Fashionista, Sporty, Entertainer and Smarty. Leaving your skin soft and bringing an instant fresh feeling, these limited-edition NIVEA Softpacks will be available across all leading ecommerce portals & stores.
Ajay Simha, Marketing Director, NIVEA India, said, “As a truly caring brand that cares beyond skin, we aim to provide the right care and mentorship for the future generation of content creators. With our vision to be Emerging India’s Most Loved Skincare Brand, NIVEA Soft Fresh Batch is one of our many initiatives to engage even more meaningfully with college students across India.”
Spearheaded by celebrity and brand face Taapsee Pannu, the aspiring influencers will be mentored by 4 of the most loved, popular and well-established influencers in their fields – Mrunal Panchal, Nagma Mirajkar, Abigail Pande and Neha Doodles, who will share their tips and tricks along with their experience and knowledge of the craft.
College girls from across the country need to make only one Instagram reel, showcasing their talent in order to win. Up to 100 winners will be chosen as the NIVEA Soft Fresh Batch of 2021. The winners will then get access to a master class with the influencer mentors, an essentials starter kit for content creation, a professional photoshoot and collaboration with NIVEA India.
