Kolkata: Dabur India’s premium salon skincare brand, Oxylife Salon Professional, has announced the launch of its advanced Single-Use Skin Brightening Detan Pack. The launch is headlined by the flagship campaign, ‘Skinsurance with Oxylife’, featuring acclaimed actor Sonam Bajwa alongside leading beauty and lifestyle influencers.
Designed to bridge the gap between professional salon treatments and at-home convenience, the new single-use format offers a high-performance, hygienic, and precise solution for instant tan removal and skin radiance.
The ‘Skinsurance with Oxylife’ campaign is rooted in the powerful belief that your skin deserves an insurance of its own, moving beyond quick fixes to offer a long-term promise of protection. As your skin faces the relentless impact of sun, stress, and environmental factors every day, Oxylife Salon Professional redefines skincare as “Skinsurance”—advanced, salon-grade care designed to safeguard natural radiance.
In this campaign, Sonam Bajwa embodies this philosophy by seamlessly weaving the Single-Use Skin Brightening Detan Pack into her routine, demonstrating how effortless it is to invest in healthy, luminous, and confident skin for every season.
Abhishek Jugran, Director–Marketing, Dabur India Ltd. said, “The launch of Oxylife Salon Professional’s Single-Use Skin Brightening Detan Pack is a strategic step in accelerating the premiumisation of our salon skincare portfolio. With ‘Skinsurance with Oxylife’, we are building a distinctive, scalable brand platform that goes beyond product benefits to establish a long-term narrative around proactive skin protection. By combining a high-performance single-use format with strong digital storytelling led by Sonam Bajwa, we are strengthening Oxylife’s position as a modern, premium skincare brand with significant growth potential.”
Virat Khanna, Marketing Head – Skin Care, Dabur India Ltd. said, “Detan is one of the fastest-growing segments within professional skincare, driven by increased sun exposure and the demand for instant, visible results. With Oxylife Salon Professional’s Single-Use Skin Brightening Detan Pack, we are tapping into this growth through a precise, hygienic, and performance-led format. The single-use design ensures optimal dosing and consistent outcomes while delivering a salon-grade experience in a simplified, one-step ritual at home. This innovation strengthens Oxylife’s leadership in the premium de-tan category and positions the brand for sustained growth across channels.”
Positioned as a complete one-step at-home radiance ritual, the Oxylife Salon Professional Single-Use Skin Brightening Detan Pack is available across General Trade and Modern Trade stores, as well as on e-commerce platforms. Crafted to deliver instant tan removal and long-lasting glow in a single application.
Each ingredient plays a targeted role: Alpha Arbutin helps reduce suntan by controlling excess melanin to reveal a brighter, more even skin tone; Kojic Acid restores clarity and radiance lost due to sun exposure; Milk gently exfoliates, soothes, and hydrates tanned skin for a soft, refreshed glow; while Honey helps repair the skin barrier stressed by UV exposure.
