Guwahati: Vasmol, one of India’s most trusted hair colour brands with a legacy spanning over 60 years, has launched a new TVC for its recently introduced Vasmol Henna Crème Hair Colour, featuring brand ambassador Vidya Balan.
The ad captures the essence of rooted beauty through a contemporary, relatable storyline. It highlights the natural benefits of henna in a convenient crème format, offering a thoughtful blend of heritage and innovation.
The campaign’s messaging captures the spirit of empowering every woman to say, “Surakshit rahe mere baal,” with long-lasting confidence.
Sharing his insights on this DVC, Dheeraj Arora, MD & CEO HRIPL, said, “This campaign is a key milestone in our brand-building journey for Vasmol. It reflects our broader strategic intent of strengthening regional resonance while reinforcing national relevance. As we continue to scale Vasmol’s presence across key markets, storytelling remains at the heart of how we connect with our consumers. Collaborating with Vidya Balan not only elevates the brand narrative but also reinforces our long-term commitment to investing in meaningful, insight-led communication.”
Speaking about the TVC and her association with Vasmol, Vidya Balan said, “Some associations are more than just professional, they feel like a part of who you are. Vasmol has been one such name in my journey. To return now, with this beautiful new TVC for Henna Crème Hair Colour, feels like a full circle moment. It beautifully captures the essence of rooted beauty, something I deeply relate to.
Vidya Balan added, “The film blends the warmth of tradition with the confidence of modern womanhood, just like the product itself. The appeal of Vasmol’s no-ammonia, henna-infused crème colour lies in its nurturing qualities and efficacy. It’s a smart choice for those seeking natural beauty solutions that are both kind to hair and budget-friendly.”
The TV campaign for Vasmol Henna Crème Hair Colour is being released in Hindi, Oriya, Bengali, Assamese and Bhojpuri. To ensure a wide-reaching and impactful presence, the campaign is backed by a comprehensive 360-degree marketing plan.
This includes strategic OOH placements in high-visibility locations across key cities such as West Bengal, Orissa, Northeast and Tamil Nadu. Complementing the media outreach are on-ground retail promotions and activations in Tier 2 and Tier 3 towns, aimed at driving product trials and deepening consumer connect in core markets.
