Kolkata: Zee 24 Ghanta on Tuesday announced to launch its new viewer engagement contest, ‘24 Ghanta Dekhun Prize Jitun’ (Watch 24 Ghanta & Win Prizes). The initiative has been designed to recognise and reward viewers who stay connected with the channel’s daily news coverage, says a press release.
With audiences increasingly engaging with news across multiple touchpoints, 24 Ghanta Dekhun Prize Jitun adds an interactive layer to regular news viewing, encouraging viewers to participate while following the channel’s programming.
As part of the contest, Zee 24 Ghanta’s anchors will ask one question during shows, and viewers can participate by sending the correct answer to the channel’s official WhatsApp number 85888 66174.
Five winners will be selected every day and will receive Amazon voucher. In addition, one weekly winner will be selected through a lucky draw, and the bumper prize will be awarded to both the winner and the associated Local Cable Operator (LCO). All the winners will be announced the next day across Zee 24 Ghanta’s linear and digital platforms.
Through 24 Ghanta Dekhun Prize Jitun, Zee 24 Ghanta continues to explore formats that strengthen viewer participation while remaining anchored in its news-led approach.
