82°E announces the launch of its Skincare Products in Minis

82°E announces the launch of its Skincare Products in Minis

Kolkata: Bollywood Actress Deepika Padukone’s modern self-care brand, 82°E announces the launch of its Mini’s collection. This range features ten of 82°E’s most-loved skincare products: Lotus Splash, Sugarcane Soak, Ashwagandha Bounce, Cucumber Quench, Gotu Kola Dew, Bakuchiol Slip, Turmeric Shield, Licorice Beam, Patchouli Glow and  Manjistha Mud.

Deepika Padukone, Co-Founder, 82°E, said, “At 82°E, our mission is to make the practice of self-care a simple, joyful and effective part of our consumer’s everyday lives. Since our early days, our community was keen that we introduce travel friendly sizes, and today, as we celebrate our 1st Anniversary, we are thrilled to launch these ‘Little Joys’.”

Ideal for both travel and trial, consumers now have the opportunity to try or test out 82°E’s most loved Cleanse – Hydrate- Protect routines and other essential, pamper products in compact, trial-size options. Through an innovative drop strategy, the brand has launched 12 products through monthly drops that has helped create a dedicated and engaged community of skincare enthusiasts around the world.

Jigar K Shah, Co-Founder, 82°E, said, “When we launched 82°E a year ago, we decided to take the approach of a drop strategy with a relentless focus to keep the consumer at the center of everything we do. This strategy empowered us to gather continuous feedback and work on formulations and products based on their inputs.”

Jigar K Shah, said, “The Minis is another example of how the brand has listened to the consumer and delivered what they asked for. The addition of Mini’s not only caters to the needs of our consumers, for travel friendly sizes but also invites new consumers to experience the world of 82°E and begin their self-care journey.”

With the launch of Minis, 82°E is collaborating with a young and exciting artist Rae Zachariah, to create two collectible pouches inspired by the rituals and joys of self care. Consumers can indulge in and gift the present of self care to themselves and their loved ones.

These limited edition pouches will be available in two designs and for the first 300 consumers who purchase a signature CHP routine form the brand.

These little joys of 82°E’s products are perfect for testing out various skincare options and conveniently fitting into bags while traveling as well, allowing consumers to maintain their skincare routine regardless of their location and staying refreshed while on the move.

The Minis range is exclusively available at 82e.com. All 82°E products are carefully crafted by conscientiously sourcing ingredients, PETA approved, vegan and cruelty-free, and free of sulphates, phthalates, and parabens.

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