Kolkata: ITC Charmis has roped in Bollywood Actress Sanjana Sanghi as the brand ambassador. The brand has also expanded its skin care portfolio with the launch of Charmis Deep Radiance range. The all-season skin care range comprises of a Face Serum, Face Wash and Hand Cream.
With Sanjana Sanghi as the new face for the brand, Charmis Deep Radiance embarks on an innovative journey to make high-end, quality skincare more accessible and affordable.
Charmis Deep Radiance range will be available in all leading retail & e-tail stores in India. Charmis Deep Radiance Face serum is priced at INR 210 for 30 ml. Charmis Deep Radiance Facewash and Hand Cream is priced at INR 70 for 50ml/gms and INR 180 for 150ml/gms.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “The need for skincare is evolving and growing with changing consumer lifestyles and increase in environmental stress. Leveraging ITC’s best in class research and development capabilities and its global knowledge on biosciences and skincare, Charmis Deep Radiance range are a range of efficacious products designed for the needs of today’s consumers.”
Actress Sanjana Sanghi said, “Charmis for me is so special; it has been a home favourite, used over the years. With Deep Radiance, the brand takes a defining leap in addressing consumer needs and encouraging them to indulge in authentic skin and face care. I am thrilled to be associated in this new journey with Charmis.”
The brand has also launched a new TVC with the young star where Sanjana expresses her trust and confidence in the goodness of the new Charmis Deep Radiance Face Serum.