Mumbai: Intending to deepen existing market presence and penetrate new markets, ALTBalaji and PayPoint India have entered into a strategic partnership.This initiative is primarily for the rural and semi-rural markets with a set of viewers who require digital-assistance and offline subscription payment options, says a press release.
PayPoint will provide access to its retail outlets to collect cash on behalf of ALTBalaji and allow the consumers to watch the fresh, original, and engaging contents on the over-the-top (OTT) platform.
Ketan Doshi, Managing Director of PayPoint India, said, “For ALTBalaji like alternatives to mass entertainment, there is a huge fan following in the rural districts of India. However, for lower digital-savvy fans activating the service, and doing an offline recharge is a hindrance. This partnership will be a boon for the population to do an instant activation and renewal recharge.”
The company said the offline recharge for such video-on-demand OTT service is the first of this kind industry initiative. The association will help ALTBalaji achieve higher subscriber’s base and take the OTT space to the masses, while PayPoint will be adding one of its kind product to the kitty of services that it is providing to the customers across the length and breadth of India.
Available across multiple interfaces ranging from desktops, laptops, tablets, smart-phones to internet-ready television, the subscription-based video on demand (SVOD) service marries state-of-the-art technology with gripping storytelling.
PayPoint offers more than 100 services like bill payment, recharges, DTH, Travel booking, ATM withdrawals, Wallets, and many more. Technology-enabled Retailers brings benefit to the end customers in terms of accessibility, convenience in the neighborhood.