Kolkata: Asian Paints recently launched its premium multi-category décor showroom, ‘Beautiful Homes’ in Kolkata. Located at Jaiswal Bath Emporium, Hazra Road, the new store is set to offer a unique and immersive shopping experience with technological trends.
The state-of-the-art store was inaugurated by Amit Syngle, Managing Director & CEO, Asian Paints. The store displays products across multiple categories for residential as well as commercial spaces.
Spread across a 7740 sq. ft., the new Beautiful Homes store in Kolkata is a one-stop-shop that offers comprehensive solutions to consumers displaying a diverse range of products across all home categories – Paints and Wallpapers, Modular Kitchen & Wardrobes, Bath Fittings, Soft Furnishings, Furniture, Tiles, Wooden Flooring, Home Automation and more.
The showroom also showcases recent acquisitions and partnerships by the paint and décor giant. Visitors can explore the exquisite decorative lighting collection from White Teak, and the wide range of Weatherseal’s UPVC windows and doors system.
Adopting a ‘Phygital’ (physical + digital) experience, the store is designed to aid customers in making sound and quick decisions to suit their home decor needs. It helps customers visualize their spaces, thus enabling them to select the right décor and design before making a purchase decision.
The Beautiful Homes store also offers expert consultations to provide comprehensive end-to-end design solutions enabling consumers to bring their dream homes to life.