Kolkata: Asian Paints has launched its premium ‘Beautiful Homes Boutique’, a multi-category décor showroom at Nagerbazar in Kolkata. Located at 1 &1-5 Gorakshabasi Road, the new Boutique aims to offer a unique and immersive shopping experience with technological trends that will enhance customer service and experiences at the store.
The state-of-the-art store was inaugurated by Amit Syngle, Managing Director & CEO, Asian Paints. The store displays products across multiple categories for residential as well as commercial spaces.
Spread across a whopping 2300 sq. ft. the Beautiful Homes Boutique is a one-stop-shop that offers comprehensive solutions to consumers across all home categories displaying a wide range of products across Paints and Wallpapers, Modular Kitchen & Wardrobes, Bath Fittings, Soft Furnishings, UPVC Doors & Windows, Tiles and Wooden Flooring.
Adopting a ‘Phygital’ (physical + digital) experience like most of their stores, the store aims to aid customers in making sound and quick decisions to suit their home decor needs. It aims to help customers visualize their spaces, thus enabling them to select the right décor and design before making a purchase decision.
Kolkata is a growing location with regards to home décor and furnishings. Customers here seek unconventional and new products, designs, supplies, and ideas for their homes under one roof. Sensing this need, Asian Paints has launched its premium Beautiful Homes Boutique in Kolkata, bringing its deep understanding in interior and exterior décor to the people of the city.