Kolkata: ASICS has announced the launch of the GEL-NIMBUS™ 25 running shoes, the most comfortable running shoe, designed to help everyone experience the uplifting power of running on the body and mind.
Rated by runners as the number 1 in comfort in an independent test by The Biomechanics Lab in South Australia, the GEL-NIMBUS™ 25 offers more cushioning and softer landings for the most comfortable running experience.
The GEL-NIMBUS™ 25 features new PureGEL™ technology which is softer than previous GEL™ technology, creating the softest landings to date. The PureGEL™ technology which is not visible from the outside is strategically integrated in the midsole to deliver enhanced shock absorption and smoother transitions.
Designed to provide improved underfoot comfort, the shoe comes with new lightweight and energetic FF BLAST™ PLUS ECO cushioning, featuring 20% more foam compared to previous iterations. The foam is made from at least 20% bio-based material from renewable sources such as leftover waste from sugar cane processing.
A new soft, yet breathable and stretchy knit tongue and collar construction deliver an easier step-in and a more adaptive fit, helping the shoe to feel like an extension of the foot and make each stride more comfortable and smoother.
Laura Bolgen, Senior Manager Global Product Line, Performance Running Footwear at ASICS said, “Following ASICS design philosophy, we use athlete wear testing, biomechanical research, sustainable methods and decades of craftsmanship to create products that feel best for both body and mind. For the development of the GEL-NIMBUS™ 25, we set the bar very high. We knew that our ambitious goal of ‘creating the most comfortable running shoe’ was one that would require even more design and development work as well as internal and external testing and consumer validation.”
Laura Bolgen said, “As a team, we’re incredibly proud of what we’ve been able to accomplish throughout the 18+ months of tireless development work, and we hope that every runner will feel the difference that this uniquely comfortable GEL-NIMBUS™ model has to offer.”
Rajat Khurana, Managing Director, ASICS India, and South Asia, said “We, at ASICS are committed to providing a transformative experience in the lives of consumers by incorporating innovation and technology into our solutions with every new release.”
Rajat Khurana said, “The Gel-Nimbus delivers more comfort and cushioning than ever before, allowing each athlete to unlock their true potential. We intend to continue creating the best products for every athlete and help them achieve a sound mind and a sound body.”
The GEL-NIMBUS™ 25 is available for men and women from ASICS retail, online stores and specialists running outlets globally from February 1, 2023 for INR 15999/-.