Axis Bank crosses a milestone of 1 million customers on ‘WhatsApp Banking’

Axis Bank crosses a milestone of 1 million customers on ‘WhatsApp Banking’

Mumbai: Axis Bank announced the milestone of 1 million+ customers on its WhatsApp Banking channel with a staggering request count of 6 million till now. Axis Bank had launched banking services on WhatsApp in January 2021 and has since witnessed robust organic growth in its customer base for WhatsApp Banking, says a press release.

With WhatsApp Banking, customers can initiate a simple chat with Axis Bank’s registered WhatsApp number 7036165000 and get banking services and FAQ’s handled instantly. This simple and convenient form of banking has seen a great adoption amongst customers with an average Daily Active User count of more than 13,000, while the average Monthly Active User count goes up to 0.2 million.  

Sameer Shetty, President and Head – Digital Business & Transformation, Axis Bank said, “We are thrilled to have achieved the milestone of 1 million+ customers in a such a short span of time on our WhatsApp Banking channel, with enhanced customer engagement and minimised turn-around time providing a personalized experience, while ensuring complete data security and privacy.”    

Customers can sign-up for WhatsApp Banking by sending a simple ‘Hi’ to 7036165000 on WhatsApp. Post signing up, customers can inquire and get details of products across Savings Account, Credit/Debit Cards, Deposits and Personal Loans.

Non-financial service requests can also be initiated, like locating ATMs or getting updates on third-party deals available on Credit /Debit Cards. Customers can check for any information on WhatsApp, as the Bank has enabled a full-scale integration with Axis Aha, its chat bot. The platform is completely safe and secure, as it works on end-to-end encryption basis. Customers can access non-financial services and FAQ’s even without signing up.

Axis Bank WhatsApp Banking is available 24×7 (even on holidays) and will be available for both customers and non-customers of the bank. 

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