Bajaj Allianz Life appoints Ayushmann Khurrana as its new face

Bajaj Allianz Life appoints Ayushmann Khurrana as its new face

Kolkata: Bajaj Allianz Life has announced to rope in Bollywood actor Ayushmann Khurrana as its brand ambassador to promote its products and digital services across offline and online mediums. The actor will feature in the life insurer’s next campaign “Smart Living” that encompasses its Term Plan – Smart Protect Goal and the new digital service – Smart Assist.

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “The pandemic has infused smartness in our lives, and it is reflected in how we are embracing remote ways of living or acquiring new skills. Our smart products and secured digital services are aimed at securing and enabling our customer’s Life Goals, in these uncertain times.”

Ayushmann Khurrana will also feature in an ad film on Smart Assist, tech-enabled service the company has launched to ensure customers who are purchasing the company’s product are guided in a smart, transparent and a secure manner by a Bajaj Allianz Life expert, keeping all the social distancing norms in mind, and being with the customer at the same time.

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