Benelli enters Siliguri with Exclusive Dealership

Benelli enters Siliguri with Exclusive Dealership

Siliguri: Benelli, a leading worldwide manufacturer of premium bikes and Adishwar Auto Ride India – Mahavir Group, launched its 37th exclusive showroom, in Siliguri. The state-of-the-art Benelli-Siliguri showroom is situated at Asmi Square, Sevoke Road.

The showroom showcases the recently launched BS6 Imperiale 400, under the dealership of ‘Saraswati Automotives’. The Imperiale 400 is a Retro-Classic motorcycle inspired by the Moto-Bi range produced by the Italian superbike brand in the 1950s.

Apart from the Italian motorcycles, the showroom also showcases merchandise and accessories, along with a host of motorcycle customization options, with more being introduced across India in a phased manner.

The Imperiale 400 was recently launched in India with prices starting from Rs.1.99 Lakhs (Ex-showroom). Customers can book the Imperiale 400 at Rs.6000. Bookings can be done at the Benelli-Siliguri showroom and online by logging onto –

The Imperiale 400 is offered in three colour options – Red, Black and Silver. The Imperiale 400 comes with best-in-class 3-year unlimited kilometre warranty and 2-year complimentary service as standard*. To make the ownership experience hassle free, Benelli India is also offering 3rd year AMC package and 24×7 Road Side Assistance for all its Imperiale 400 customers.

Vikas Jhabakh, Managing Director, Benelli India said, “The employees at Benelli – Siliguri are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress free ownership.”

He further added, “Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Siliguri is of great importance to us.”

Aman Bansal, Dealer Principal, Benelli-Siliguri said, “Through Benelli-Siliguri, we look forward to fulfil the dreams of local enthusiasts by giving them a platform to explore their spirit of riding and freedom.”

Sulabh Singhal, Dealer Principal, Benelli-Siliguri said, “With this launch, we wish to reach closer to our customers. Benelli-Siliguri will be a one stop destination for avid superbike riders to come and experience the brand and its legacy.”

Benelli India has also introduced festive offers. The festive offer is available for a limited time period across all Benelli dealerships in the country. Through this offer, Benelli India aims to reach out to a wider audience and make the Imperiale 400 even more accessible for its customers.

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