Kolkata: ITC Bingo! TedheMedhe announced its association with popular regional OTT platform, Hoichoi. Known for its innovative and entertaining approach, Bingo! Tedhe Medhe has created an exclusive mini-series titled Institute of Isspecial Talents.
It is a never-before featured spoof comedy of Bengali stars teaching their own special talents to a group of young college students.
The rise of OTT platforms has revolutionised the entertainment industry and viewers now prefer to consume content on these platforms. Bingo! Tedhe Medhe has embraced this trend by launching rib-tickling series for its consumers in West Bengal through the Institute of Isspecial Talents.
Some of the most popular stars of Bengali cinema embrace the very characters through which they have gained a reputation amongst their audience and try to teach a group of young students the tricks to master the same.
The following are the episodes and the iconic personalities featuring in them:
Episode 1: “Potanormetry” by Silajit – Learn how to solve your love problems from the guru himself.
Episode 2: “Melodrama” by Geetashree – The ultimate drama queen teaches how any drama can turn into melodrama in a matter of seconds.
Episode 3: “Gundagraphy” by Sumit Ganguly – The ultimate villain studies.
Episode 4: “Jamaistry” by Rajatabha Dutta * The father-in-law specialist teaches how to keep the “pari” of the house happy.
Suresh Chand, VP & Head of Marketing, Snacks, Noodles and Pasta, ITC Foods said, “The series is a perfect example of Bingo!’s commitment to providing our consumers engaging and entertaining content. We are confident that the series will be a hit with our target audience in West Bengal.”
Suresh Chand said, “The wacky, spoofy comedy perfectly aligns with Bingo! Tedhe Medhe’s style of communicating to its audience. Through this mini-series we are aiming to make a resounding impact during the upcoming festive season.”
The four branded episodes are of 7-8 minutes duration, each. These episodes will air as freemium content on the Hoichoi platform.