Kolkata: Butterfly Kitchen Appliances, a subsidiary of Crompton Greaves Consumer Electricals Ltd, has announced the launch of its new range of innovative kitchen products.
Butterfly has been a pioneer in launching innovative and durable cooking appliances, chimneys, grinders, and kitchenware for over four decades. Driven by in-depth consumer-centric research, the Butterfly range boasts distinctive features tailored to meet the needs of discerning customers.
In 2022, the company joined forces with Crompton, renowned for its legacy of high-quality, durability and world-class R&D, further strengthening Butterfly’s commitment to innovation and bringing together a specialized range of quality kitchen products.
Rangarajan Sriram, Managing Director, Butterfly Kitchen Appliances Ltd. said, “We understand the importance of time and the need for convenience in modern households, hence, we continually strive to enhance our consumers’ experiences. This is an exciting chapter for Butterfly as we push the boundaries of kitchen innovation, introducing products that deliver an unparalleled cooking experience for our consumers.”
Rangarajan Sriram said, “Our latest range is the result of combining our strong technology and Crompton’s engineering expertise, forming a powerful partnership that addresses unmet consumer needs. With this collaboration, we are setting new industry benchmarks and elevating the culinary experiences of households across India.”
Butterfly has developed a range of consumer-centric appliances that make cooking hassle-free and absolutely delightful: Bolt Shakti LPG Stove; Magnum LPG Stove; Magnum Lite Tabletop Wet Grinder; Juice Master; Mixer Grinders and Tabletop Grinders.
The new range is available across all leading outlets and popular ecommerce platforms. The price of all products ranges from INR 2,500/- to INR 19,999/-.
