Kolkata: Cipla Health Limited, the consumer healthcare subsidiary of Cipla has expanded their portfolio with ‘Evexpert’, women’s feminine hygiene range of products. Evexpert is infused with the goodness of natural ingredients.
Evexpert aims to set imagery of wise BFF with right expertise, enabling every woman to take care of herself and comes with a varied range of products like intimate wash, foot and elbow cream, underarm complete care cream and body care oil.
With the campaign #BFFknowsBEST the brand is set to establish the relationship best friends share by knowing each other best while marrying the thought with how Evexpert knows your daily needs best and is all set to be your next BFF.
Shivam Puri, CEO- Cipla Health Ltd. said, “We at Cipla Health constantly strive to stay ahead of the game and enrich the lives of our consumers with value-driven products. Evexpert is focused on holistic solutions for ‘her’ well-being and care. The Evexpert line of products is scientifically backed and innovatively formulated to be a ‘best friend-brand’ to her. Our superior range is designed to enable her to take care of herself while she continues to nurture each one of us.”
The D2C brand is available across Amazon. In its launch phase, it has roped in celebrities like Soha Ali Khan, Neha Dhupia, Anusha Dandekar and Shibani Dandekar along with other micro influencers to spur conversations around #BFFknowsBEST and de-stigmatize the idea of personal and intimate hygiene through fun, relatable conversations.