Kolkata: As part of its commitment to safeguard the health of the future generations, Dabur Chyawanprash, from the house of Dabur India Limited, announced the launch of a mega awareness initiative aimed at securing the health of underprivileged kids across the country.
Under this initiative, Dabur Chyawanprash – together with Dr. Parmeshwar Arora, M.D. (AY) B.H.U. Varanasi Gold Medalist & Senior Consultant Ayurveda – will conduct Immunity awareness sessions to educate children about the need to build a stronger immune system to fight against illnesses due to changing season, common bacteria and viruses.
The drive was recently flagged off in Kolkata with a special session conducted for more than 200 underprivileged kids. The session was aimed at creating awareness among kids to fight illness in winter. The kids were also educated on ways to boost their immunity through basic hygiene and a nutritious diet.
Dabur India Ltd, Marketing Head- Health Supplements, Prashant Agarwal said, “Dabur Chyawanprash has been committed to helping every Indian achieve a strong immunity for over 100 years. This initiative is a leap forward towards this commitment. We are concerned about the cold wave that claims so many lives every year. Through this Initiative, we will attempt to reach out to provide protection to underprivileged kids by highlighting the importance of immunity besides providing Chyawanprash to these Kids.”
Dr. Parmeshwar Arora, M.D. (Ayurveda), B.H.U, said, “During cycles of seasonal change there is a sudden temperature variation, which leads to illnesses like cough, cold & flu. Enhancing immunity is an effective way to fight illnesses like Cold, Cough, Respiratory problems etc. Dabur Chyawanprash is an effective solution to boost one’s immunity needs through changing weather cycles.”
Under this campaign, Dabur Chyawanprash has joined hands with leading NGOs from 18 cities in India i.e. Varanasi, Prayagraj, Lucknow, Ahmedabad, Amritsar, Jaipur, Bhubaneswar, Kolkata, Patna, Indore, Raipur, Pune, Aurangabad, Ranchi, Bengaluru, Hyderabad, Chennai and Chandigarh.