Dabur Chyawanprash ropes in Sourav Ganguly as Brand Face for East

Dabur Chyawanprash ropes in Sourav Ganguly as Brand Face for East

Kolkata: Dabur India Ltd on Friday announced to rope in former Indian captain and cricketer Sourav Ganguly as the new brand ambassador for the Eastern Region for its flagship health supplements brand Dabur Chyawanprash.

Rakesh Tahiliani, AGM Marketing-Health Supplements, Dabur India Ltd said, “We are thrilled to welcome Sourav Ganguly to the Dabur family as the brand ambassador for Dabur Chyawanprash. With his charismatic personality, influence, and a strong commitment to health and fitness, we believe he is the perfect fit to represent our brand. Sourav’s association with Dabur Chyawanprash will further enhance our brand’s reach and connect with consumers in Eastern India.”

Subhodeep Roy, Business Head-East, Dabur India Ltd, said, “Chyawanprash is an effective solution to help fight against 100+ Illnesses. It contains many Ayurvedic ‘Rasayana’ herbs like Amla, Ashwagandha, Giloy etc. which help protect from a variety of infections through their immunomodulatory effects. Dabur Chyawanprash has been committed to helping every Indian achieve a strong immunity for over 100 years.”

Commenting on the association, Sourav Ganguly said, “I am thrilled to be associated with Dabur Chyawanprash, a brand that has been a part of our lives for years. As an athlete and a health-conscious individual, I understand the importance of maintaining a strong immune system. I would like to bring attention of the people to focus on building inner strength to fight seasonal diseases, instead of looking for a ‘fire-engine approach’ for getting relief through medicines.”

Sourav Ganguly added, “Enhancing immunity is an effective way to fight illnesses like cough, cold & flu etc. Dabur Chyawanprash, with its time-tested formulation, has proven to be an effective immunity booster. I look forward to spreading awareness about the brand and its remarkable benefits among the people.”

Dabur is set to launch a new ad campaign titled “Immunity Badhane Mein Baniye No.1”, tailored for the Eastern Indian markets. The campaign, featuring Sourav Ganguly, will soon be aired across media platforms.

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