Kolkata: India’s leading Science-based Ayurveda Company Dabur India Ltd announced the expansion of its Hajmola tasty digestive portfolio with the launch of ‘Dabur Hajmola LimCola’, a digestive tablet with the unique mix of lemon and the chatpata twist of Hajmola.
Amit Garg, Category Head, Healthcare OTC & Digestive, Dabur India Ltd. said, “Our extensive consumer research revealed that Indian consumers prefer lemon flavour with a chatpata punch. Not only is lemon flavoured cold drinks popular in India, lemon also goes well with the Chatpata space. This innovation is in line with our ambition of providing our consumers their favourite Hajmola with Lemon Ka Chatkara. Hajmola LimCola delivers fresh flavour of lemon without compromising on functional digestive benefits of Hajmola. We are confident that consumers will love to have the new Hajmola LimCola as their preferred post-meal digestive.”
“We will also be undertaking extensive sampling activities through delivery platforms and major restaurant chains, besides Airlines and at key Bus depots, offering our consumers a chance to touch, feel and experience the new Hajmola LimCola,” Garg added.
The launch will be supported across print, digital, outdoor, mobile and radio campaigns, featuring cine star Ajay Devgn. Hajmola LimCola will be available in two consumer packs: Rs. 1 Sachet and 120 Tab Bottle.