Kolkata: Dabur India Limited’s leading instant energy glucose drink Dabur GlucoPlus-C has launched a new Campaign “Dabur GlucoPlus-C, Guley Khao, Instant Energy Pao”.
The new TVC, featuring actress Aparajita Adhya and child artist Ayanna Chatterjee, aims to highlight the importance of Glucose for instant energy this summer.
Prashant Aggarwal, Marketing Head-Health Supplements, Dabur India Ltd, said, “We are excited to launch a new regional TVC of Dabur GlucoPlus-C in the West Bengal market. The brand has taken a step forward in its efforts to recognize its content for different markets based on regional consumer insights.”
Prashant Aggarwal, said, “The New TVC aims to highlight the importance of Glucose for instant energy in this scorching heat, and promotes Dabur GlucoPlus-C – which has 25% more Glucose in every sip and 2X Micronutrients, making it the best choice to beat the heat.”
Sandeep Shah, Regional Marketing Manager – East, Dabur India Ltd said, “We are confident that the new TVC “Dabur GlucoPlus-C, Guley Khao, Instant Energy Pao” will be liked by the parents and their kids.”
The new ad film showcases a mother’s enthusiasm to see her child excel in every aspect of life, be it with studies, dance or sports.