Kolkata: India’s leading science-based Ayurveda Company Dabur India Ltd announced the expansion of its Vatika portfolio with the launch of ‘Dabur Vatika Select’ premium range of shampoos.
Dabur Vatika Select is initially available on Flipkart and will soon be rolled out through regular retail channels too.
The Dabur Vatika Select premium shampoo range includes four products: Coconut Milk Extract shampoo, Moroccan Argan Oil shampoo, Red Onion Black Seed Oil shampoo and Apple Cider Vinegar shampoo.
Dabur India Ltd. Head-Innovations Rajat Mathur said, “We are happy to expand our Vatika brand. Dabur Vatika Select is a premium range of shampoos that will take care of all your hair problems giving your hair and scalp complete nourishment. The new Vatika Select range is powered by pure and natural botanicals.”
“Our continuous effort has been to give our shoppers something new and exciting. Dabur Vatika Select premium range of shampoos is our latest offering in this endeavour. It was a sheer delight to co-create this product along with Flipkart, one of our most strategic partners. I believe the new range of shampoos will be immensely loved by our shoppers,” said Dabur India Ltd Business Head E-commerce Smerth Khanna.
Nishant Gupta, Senior Director – Beauty, General Merchandise, Home and Furniture, Flipkart said, “At Flipkart, we take trends, seasonality and demand into consideration when we decide to focus on a product line under this portfolio. While we try to get the vast product range for our customers to choose from, we are also focussed on working towards providing best quality products at the best value.”
Dabur Vatika Select Coconut Milk Extract shampoo is powered with pure and natural botanicals like coconut milk extract and coconut oil, that helps strengthen hair, checks hair damage and restores hair moisture. It has natural ingredients that help provide restorative care to hair and makes your hair look soft and healthy.
Dabur Vatika Select Moroccan Argan Oil shampoo is powered with pure and natural botanicals like Moroccan argan oil, which helps give strength and good health to your tresses. It restores smoothness, silkiness and also helps reduce hair loss and hair dryness.
Dabur Vatika Select Red Onion Black Seed Oil shampoo is powered with pure and natural botanicals like Red Onion Oil and Black seed oil, that helps promote healthy hair, clarify blocked roots, smoother hair cuticles that make hair glossy and lustrous.
Dabur Vatika Select Apple Cider Vinegar shampoo is powered with pure and natural botanicals like Apple Cider vinegar, which helps cleanse scaly buildups to let your scalp breathe free which helps in overall hair health and makes your hair smooth and shiny.