Kolkata: Dabur Red Paste has launched a new campaign “Desh Ka Lal”. The new campaign “Desh Ka Lal” shows how Red Paste is like a family member across the country. The campaign showcases how the brand has been embraced by Indians across regions, languages and cultures, becoming an integral part of their lives.
Being the preferred toothpaste brand for 35crore Indians, the campaign salutes the trust which the consumers have reposed in the brand. With this campaign, Dabur Red has thanked its 35 crore and growing consumers for making Dabur Red Paste truly ‘Desh Ka Lal’. It also highlights the role of Dabur Red Paste in ensuring good oral health of the entire family.
Dabur India Ltd, Marketing Head-Oral Care, Harkawal Singh Said, “We are thankful to all the customers who have made this possible. Because of them, today Dabur Red Paste is country’s No. 1 Ayurvedic Toothpaste. Dabur is committed to its purpose of being dedicated to the health and wellbeing of every household. Oral hygiene is an important part of being fit and healthy. Dabur Red is aligned with and delivers on this purpose, thus becoming the brand of choice for 35cr Indians. This campaign salutes the trust which the consumers have reposed in the brand. And we did it with aplomb.”
The campaign also shows how Dabur Red Paste is a dear ‘Lal’ to a mother, sister, soldier or a common man. ‘Lal’, which not only denotes the color ‘Red’ but is also a widely used by Indians to show endearment. The new campaign is live across the TV screens and other social media platforms.