Kolkata: Dabur India Ltd on Monday announced the signing of Bollywood actress Disha Patani as the new face of its natural rose-based Skin Care brand Dabur Gulabari.
Abhishek Jugran, Vice President-Marketing, Dabur India Ltd. said, “Dabur Gulabari is one of India’s most trusted beauty and skin care brand which comes with the promise of giving our users a radiant rose glow and beautiful skin. Dabur Gulabari is built on a strong equity of natural ingredients making it a perfect match with Disha’s natural beauty. We are confident that this association will help us build a better connect with our current users and also make the brand more relevant to the young and teenage audience.”
Dabur also announced the launch of Dabur Gulabari in a new, improved pack, along with refreshed packaging.
“As part of our efforts to make the brand more youthful and in sync with the aspirations of the modern-day consumer, we have refreshed the Dabur Gulabari packaging. I am confident that the signing of our new brand ambassador and the packaging revamp will further strengthen the brand’s position amongst the consumers,” Abhishek Jugran added.
Commenting on her association with the brand, Disha Patani said, “Like with every other girl in the country, Dabur Gulabari was my first beauty care brand as a teenager. To me, this brand stands for both beauty and the unadulterated teenage spirit. So, it gives me great pleasure to become the face of Dabur Gulabari. I am excited to help define what natural, rose-like glow means to a whole new generation of girls.”
“As a brand that offers its consumers the promise and satisfaction of delivering natural rose-like glow and enhancing her beauty, Gulabari has always recognized and strived to meet the ever-evolving beauty care needs of our consumers,” Dabur India Ltd. Category Head-Skin Care, Ajay Gandhi said.
As the new brand ambassador for Dabur Gulabari, Disha will appear in multiple campaigns which will run across platforms.