Durga Puja: Duroflex urges consumers to upgrade their sleep essentials

Durga Puja: Duroflex urges consumers to upgrade their sleep essentials

Kolkata: On the occasion of Durga Pujo, leading sleep solutions provider Duroflex urges the consumers to prioritise their sleep and upgrade their sleep essentials as a part of the festive buying of lifestyle products.

The brand has partnered with eminent actress Monami Ghosh to drive home the message of ‘Festival of Change’, highlighting the importance of making a meaningful change this Pujo.

Duroflex is also expanding their offline presence in the form of their experience centres that aim to make shopping for sleep essentials an immersive experience. Duroflex will be launching experience centres in Kolkata next month.

Smita Murarka, Chief Marketing Officer, Duroflex said, “Every year during the festival, people make purchases that would bring about big changes in their life. However, their sleep essentials, are often not prioritized in this list. This Pujo, we want consumers to make a meaningful change and take their sleep seriously by making smart investments in health transforming products like mattress. With cutting edge technology and research-backed products, there is ‘Nothing Like Duroflex’, everything else is a compromise.”

Commenting on the association, Monami said, “This Pujo, I am determined to bring about positive changes to my health and lifestyle. I have collaborated with Duroflex to spread the message of making a big change this Pujo – the change of good sleep by investing in good quality mattresses.”

To encourage the consumers, the brand is also offering attractive offers sitewide, which includes upto 30% off on their signature Duropedic range. This is in line with the brand’s bigger campaign thought of ‘Change your sleep, Change your life’ this Diwali with their national brand ambassador, Alia Bhatt.

The consumers can explore a wide range of mattresses, pillows, antiviral mattress protectors, bed linen, and WFH furniture, by visiting www.duroflexworld.com for all their sleep needs.

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