Mumbai/Kolkata: Leading fabric and apparel manufacturer and retailer, Raymond has launched ‘Wheels of Freedom’, a new and an exquisite collection of Khadi apparel to mark the 74th year of India’s independence.
Raymond has introduced its latest Khadi collection of Shirts, Trousers, Bundis, Bandhgalas, Kurtas, Jackets available on a new ecommerce platform www.myraymond.com and Raymond Stores across India.
Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd. said, “Khadi is an initiative that I am extremely passionate about. Each weave of Khadi has the love and labor of deep rooted Indian spirit and culture.The onus is on us to take this movement ahead to give the rightful due to artisans who are taking our legacy on the global platforms.”
He said, “At Raymond, we believe that the intricate weaves of Khadi resonate with the unwavering spirit of Indian craftsmanship and this is just the beginning of our journey to take Indian textiles to new heights.”
Celebrating this latest initiative, ‘Wheels of Freedom’, Raymond has promoted this on its all new ecommerce platform and is offering consumers a contactless safe delivery amidst the ongoing COVID-19 pandemic.
The brand has also come up with a Khadi manifesto that commemorates the spirit of Khadi – ‘Yeh sirf Khadi nahi’ (You don’t just wear Khadi). When one wears a Khadi, it is a sense of reaffirmation of independence.