Innisfree, the Korean naturalism brand from the pristine Jeju Island, South Korea along with the Korean skincare brand, Laneige recently launched in Kolkata at Lifestyle Store, Quest Mall. For the first time, the two Amore Pacific brands, Innisfree and Laniege have set their foot-print in Eastern India together. This is also the brands’ first association with Lifestyle Stores. The space is designed to bring the beauty brands to life and connect with its large network of beauty enthusiasts in Kolkata to cater to their skincare needs, focused on the ability to play, experiment and engage with its high-quality and innovative products.
The new footprint for the brands encompasses a unique experience with all the latest launches across skincare, offering a full range of 100% natural and pure product lines. With the newest outpost, Innisfree brings an assortment of over 150 SKU’s from the brand, of Skincare products like ‘Pore Blur Range’, ‘Jeju Cherry Blossom’ & ‘Camellia Hair Care’ to name a few and 30 SKU’s from Laneige like, Water Sleeping Mask, Lip Sleeping Mask, Water Bank Hydro Essence to name a few.
Quote from Mr. Doyoul Lee, General Manger AmorePacific, “We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumer’s from different parts of India now. Due to this we are able to open in new parts of the country.
This is a very special store for us and have lot of “firsts“. First of all, this is our first store in Kolkata and we are extremely excited about it. Secondly, we have partnered with Lifestyle for the first time to launch in Kolkata. Thirdly we are launching our two popular brands for the first time in one store – Innisfree and Laneige. We are also grateful to partner with Quest Mall.
About Laneige: Laneige has researched the interaction between water and skin for 20 years. Through the research, Laneige has learned that moisture is the key to vibrant and beautiful skin that transcends time. Laneige discovered the amazing power of moisture that multiplies the effects of hydrating, brightening and anti-aging and has developed Water Science™, the core technology of Laneige, by converting water, the source of life, into explosive moisture energy. Starting from Hong Kong and Shanghai, China in 2002, Laneige has made inroads into the global market and become Asian women’s favourite brand with its innovative products that lead beauty trends in line with the trendy sensibility and lifestyle of young women around the world.
About AMOREPACIFIC Corporation
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led to AmorePacific’s renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude House and Innisfree. With growing popularity in regional Asian markets and beyond – the world will know AmorePacific as ‘Asian Beauty Creator’.
