ITC’s B Natural partners with Amway India to launch first of its kind immunity offering in fruit beverages.
The partnership involves the launch of ITC’s B Natural + immunity based range.
As a strategic partner, Amway India is expected to further accelerate reach to the consumers.
Kolkata: ITC’s B Natural and Amway India have entered into a strategic partnership to launch B Natural+ range, a first of its kind immunity offering in fruit beverages segment. As a strategic partner in the space of health and immunity, Amway India is expected to further accelerate reach to the consumers. The new range will also be available nationally across modern trade format, general trade stores and e-commerce websites, through ITC’s PAN-India distribution network.
Priced at Rs. 130 for 1 litre pack, the new B Natural + range will be available in two variants-Orange and Mixed Fruit.
Hemant Malik, Divisional Chief Executive − Foods Division at ITC Ltd. said, “Given the current health crisis, Immunity of the entire family has emerged as a key consumer priority and B Natural proactively spearheaded the endeavor of providing an effective fruit beverage range this summer that could contribute to supporting immunity with a clinically proven ingredient.”
According to Hemant Malik, this collaboration is a reflection of synergies of the two companies and both the teams will work closely on various programmes in the area of health and wellness.
He further said, “We are confident that this partnership will enable us to make a meaningful contribution in serving our consumers and society even better.”
Anshu Budhraja, CEO, Amway India Enterprises Pvt. Ltd. said “Our strategic partnership with ITC’s B Natural is just the first step in the direction to help consumers integrate immunity boosting products in their daily diet. Both the companies are coming together to co- create products in the health, wellness and immunity space to address the anticipated demand in the future.”
He said, “Our extensive network of micro-entrepreneurs is best suited to provide recommendations on interesting ways of consumption and also seek insights to continue our innovations to address impending demand for nutrition. As we inch towards the food segment, we are confident of creating immense value for people through this partnership and further solidify our leadership in the health and immunity domain.”