ITC forays into packaged lassi to expand its dairy portfolio

ITC forays into packaged lassi to expand its dairy portfolio

Aashirvaad Svasti Lassi is the latest addition to its wide product portfolio of Milk, Curd and Paneer in West Bengal

Kolkata: ITC Limited has announced expansion of its dairy portfolio with the launch of Aashirvaad Svasti Lassi in West Bengal market. Lassi is the fourth product launched under Aashirvaad Svasti brand. With this latest addition, the brand sells milk, curd and paneer in West Bengal.

Priced at Rs 10 for a 160ml pack, Aashirvaad Svasti Lassi will be available across more than 3,000 outlets in the city. The product has a seven day shelf-life, when kept refrigerated.

Sanjay Singal, Chief Operating Officer, Dairy and Beverages, ITC Limited, said, “Aashirvaad Svasti’s previous launches have received encouraging response and acceptance from Kolkata consumers.”

He said, “We saw merit in launching lassi during peak summers as this dairy based traditional drink can help beat the soaring heat and quench the summer thirst. We are hopeful that this product too will receive the same love and acceptance from consumers like our previous offerings have”.

Keeping consumers’ taste preferences and quality measures in mind, Aashirvaad Svasti has manufactured this product using the special blend of cultures to provide great tasting Lassi which would serve as a perfect beverage to help consumers get through summers.

Leave a Reply

Your email address will not be published. Required fields are marked *