Guwahati: ITC Ltd.’s Sunfeast, one of India’s most preferred brands in biscuits & cakes, has introduced another new-to-market biscuit experience with the launch of Sunfeast All-Rounder, an innovative new offering that seeks to disrupt the cracker biscuits category.
Sunfeast All Rounder is an exciting new potato biscuit that is masala sprinkled, crunchy and one of the thinnest biscuits ever manufactured in India. The delightful inclusion of potato in the base promises a revolutionary new experience in the Rs. 6,000 crore cracker biscuits category.
Sunfeast All Rounder will come in SKUs of 32.9gms and 75gms for INR 10 and INR 20, respectively. Sunfeast All Rounder will be available first in North East, West Bengal and South India markets through ITCstore.in, General Trade Outlets and Modern Trade Outlets.
Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited said, “Sunfeast All Rounder aims to offer consumers a differentiated premium offering in a cracker format. With crackers constituting a large segment in the biscuits category, we believe it is an opportune time to further strengthen our portfolio and provide consumers with trend setting and delightful offerings.”
Ali Harris Shere said, “With the launch of Sunfeast All Rounder, we want to re-define the consumer experience within biscuits & particularly the cracker segment and craft a success story that reinforces Sunfeast as a champion of innovation in biscuits & cakes.”
Sunfeast All Rounder’s thin potato biscuits make for a light and crunchy all-time snack, while the potato in the base creates a unique texture for the biscuit. The masala sprinkled on top offers consumers a strong aroma and chatpata taste that lingers long after every bite.