Kolkata: In an exciting move that is certain to delight football fans in India, Bingo! and Sunfeast YiPPee! from ITC Ltd., have joined hands with the Argentine Football Association (AFA), as their Official Regional Sponsor.
As part of this strategic partnership, YiPPee! and Bingo! will harness the rich legacy of AFA to engage with consumers through a series of unique initiatives. Participants will have the chance to win match tickets, meet and greet team players, branded merchandise, memorabilia and much more.
Celebrating the partnership, the respective brands unveiled exclusive packs featuring star players like Lionel Messi, Ángel Di María, Julián Álvarez and Emiliano Martínez, merchandise and memorabilia at an event in Kolkata.
Commenting on the exciting association, Suresh Chand, Vice president & Head of Marketing, Snacks, Noodles & Pasta, ITC Foods, said, “As brands, we are constantly pursuing innovative ways to connect with our audience. Our partnership with World Champion Argentina, is a testament to our continuous efforts to delight our consumers by offering them memorable experiences.”
Suresh Chand said, “Through this collaboration, we aim to elevate the fan experience and deepen our connection with consumers, offering them unique opportunities to immerse themselves in their beloved sport.”
Leandro Petersen, Chief Commercial and Marketing Officer, Argentine Football Association said, “We are thrilled to welcome Bingo! and YiPPee! as our Regional Sponsor in India. Football possesses the power to transcend borders and cultures, and we are confident that this collaboration will not only amplify the love for the sport in India, but also create unforgettable experiences for fans.”
YiPPee! also launched a unique G.O.A.T (Greatest Offer of All Time) promo, where participants will have to sign up for the contest and share their YiPPee! happy moment with the Argentina football players to receive personalized digital memorabilia and compete to win original autographed jerseys and several other AFA branded merchandize.