Kolkata: Instant noodle brand Sunfeast YiPPee! from the house of ITC Ltd. has announced the launch of a new offering Quik Mealz that offers noodles in a bowl.
The new product brings a welcome change in the segment in the country as instant noodles will now be available to consumers in a Bowl format.
Consumers can now enjoy Sunfeast YiPPee!’s differentiated long, slurpy and tasty noodle appeal without much effort, by just adding hot water to a bowl of noodles.
The thoughtfully developed offering – Sunfeast YiPPee! Quik Mealz is backed by extensive research and development, coupled with in-depth consumer insights, and is available in two variants – Veggie Delight & Chicken Delight.
The product is available pan-India, across large format stores, modern trade and e-commerce. Both Veggie Delight & Chicken Delight is available in a 70 gms SKU at the price point of Rs. 45 & Rs 50 respectively.
YiPPee! has achieved a significant value and scale since its launch and today it is nearly an INR 1300 crore brand in terms of consume spend.
With a growing consumer franchise, YiPPee! has consolidated its position as the second largest instant noodles brand in the country. YiPPee! also witnessed an unprecedented increase in consumer demand, owing to significant uptick in essentials in recent times, and has seen strong growth during the current year.