ITC Sunrise Spices launches Food & Travel Series ‘Sunrise Bhojonbilashi’

ITC Sunrise Spices launches Food & Travel Series ‘Sunrise Bhojonbilashi’

Kolkata: ITC Sunrise Spices launched a food and travel series ‘Sunrise Bhojonbilashi’ and an exclusive Cookbook in association with OTT platform Hoichoi.

The Cookbook is inspired by the show’s recipes, enabling food lovers to recreate authentic Bengali dishes from different districts at home.

Sunrise Bhojonbilashi will take its viewers on a vibrant culinary journey through five districts of West Bengal—Bolpur, Purulia, Murshidabad, Bankura, and Kolkata.

The series will bring local food experiences to life in an engaging and delightful way. The celebrity guests on the show and the quirky mobile food truck ‘Kumropotash’, will add an extra element to the series.

Commenting on the launch, Piyush Mishra, Business Head, Sunrise Spices, said, “We are excited to launch ‘Sunrise Bhojonbilashi,’ a show that celebrates the rich culinary and cultural heritage of West Bengal. This series reflect Sunrise Spices’ commitment to bringing authentic regional flavours to the forefront, resulting in a deeper connection with our consumers.”

Piyush Mishra added, “Through this journey of food, we aim to showcase the diversity of Bengal’s cuisine while emphasizing our objective to provide quality and authenticity in every spice we offer. ‘Sunrise Bhojonbilashi’ promises to be a captivating blend of flavors, culture, and discovery, celebrating the true essence of Bengal.”

The five branded episodes are 18 – 20 minutes duration, each. These episodes will be live on 23rd October and will stream exclusively on the Hoichoi platform.

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