ITC Vivel introduces its Neem portfolio

ITC Vivel introduces its Neem portfolio

Kolkata: Vivel from the house of ITC, has introduced its Neem portfolio with the launch of Vivel Neem Oil + Aloe Vera Body Wash. The brand also unveiled a new TVC with Bollywood Actress and Brand Ambassador Kriti Sanon and veteran artiste Neena Gupta. ITC Vivel Neem portfolio consists of the Vivel Neem Oil + Aloe Vera and the newly introduced Vivel Neem Oil and Aloe Vera Bodywash.

The new Vivel Neem Body wash delivers a 3 in 1 solution to problems which are caused by the polluted environment. With Neem oil and Aloe Vera as ingredients, the new body wash imbibes the goodness and power of both the ingredients and offers a plethora of benefits in every drop without compromise. The products are priced at Rs. 40 for 100 ml and Rs. 80 for 200 ml with a free loofah.

The brand also unveiled their new TVC starring Kriti Sanon and Neena Gupta. Playing a daughter-mother duo, the film opens with the mother’s character welcoming her daughter back home and expressing the need to use to neem as an evil eye protection for her. Given how late the hour is, the daughter’s character wonders where they were going to find neem at that moment. The mother swiftly takes a Vivel Neem body wash as a stand in, telling the daughter is what a ‘modern’ but trustworthy take on neem looks like.

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