Fashion brand JACK&JONES has launched ‘UNMATCHED’ – a high on trend collection that marries personalization, customization and make to order with an innovative virtual store experience.

JACK&JONES UNMATCHED offers trendy t-shirts, hoodies & sweatshirts, denim products and trousers in a palette of pop colours, white, grey and black.  It is a high street fashion in a way never attempted before. Every single piece is made to order, promoting sustainability in a small way. The UNMATCHED collection presents three main themes: Chaotic Void, Vandal Activism and Workshop.

Vineet Gautam, CEO & Country Head – BESTSELLER India said, “JACK&JONES ‘UNMATCHED’ is a trend setter and front runner in the fashion retail industry with a revolution that transcends all boundaries of high street fashion. Personalization, customization, country’s very first virtual store and some never seen before fashion is made possible with UNMATCHED.”

He said, “With this collection, we’re taking big leaps in innovation and small steps towards a sustainable future as it is a made-to-order line. I have been closely involved in the creation of UNMATCHED and really hope our excitement is matched by our shoppers’ response.”

Customers can now don their creative hats to design their own apparel by mixing and matching key elements of garments such as neck designs, different colors of denim in various fits and choosing between a variety of t-shirt prints & colors –to create their very own UNMATCHED piece. All of this while being able to even personalize every garment by adding initials.

The new range provides a sense of control, flexibility and freedom to mix-and-match items, exuding a fashion personality unlike any other. The new collection is available at unmatched.jackjones.in/.

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