Kolkata: JBL, the leading iconic audio brand from HARMAN kickstarts its festive campaign “Pujo Sounds Better on JBL”; highlighting the festive mood of the people after two years of muted celebrations and the sounds of festivities in the air. As the City of Joy gears up for the five-day Durga Pujo extravaganza, the special campaign unveiled commemorates the festivities held from Durga Puja till 31st October.
The 45-day digital campaign kicks off with asking people to “Mute the World; Unmute the Festivities” forNavratri, Durga Puja, Dusshera and goes on to celebrate the Sounds, cheer and spirit of Diwali. The campaign pivots on the scale of the festive event urging everybody to mute their worries and celebrate with cheer, zest and vigour. “Pujo Sounds Better on JBL” celebrates the sounds of the festival both at home and within communities.
JBL is set to offer its customers in Bengal, Assam, Orissa, Bihar and Jharkhand an array of offers and discounts starting this Durga Puja till 31st October on various products like PartyBox speakers and Bluetooth speakers, SoundBars, TWS and noise-cancellation headphones.
Vikram Kher, Vice President, Lifestyle, HARMAN India said, “With the campaign that we’re running this festive season, we wish to offer our consumers a dose of festive cheer, amidst the new realities of the day and make time for an occasion that means a lot to them. The campaign reinforces our culture and ideals, which have kept us strong and gotten us through challenging times, as well as the muted customer emotion. It’s time to celebrate our favourite festivals once more and bring back happiness into our lives.”
He further added, “Durga Pujo is by far the best time to strengthen our position in the Eastern market, an important market for the growth story of our brand. Through our campaign we want to inject positivity and celebration amongst our consumers.”
The Durga Pujo ad has been conceptualised and executed by Cutting Crew Studio. Speaking on the campaign, Vivek Shah, Creative Director & Producer, Cutting Crew Studio said, “We Indians are known to celebrate festivals with a lot of light and sound; festivities were mere formalities for past two years, voluntarily or forcefully all festivals were muted. Hence, we came up with ‘unmute the festivities’ keeping JBL’s ‘Mute the World’ positioning in mind. It worked well & we connected it with Durga Pujo which is all about culture, colour, sounds & pride.”
The consumer offers are available across all major retailers in Bengal, Assam, Orissa, Bihar and Jharkhand and also on www.JBL.com.