Lifestyle establishes its footprint in North East, launches First Store in Guwahati

Lifestyle establishes its footprint in North East, launches First Store in Guwahati

Guwahati: Leading fashion destination and part of Dubai based retail and hospitality conglomerate-The Landmark Group, Lifestyle has established its footprint in North East India by opening its first store in Guwahati at Aurus Mall, G.S. Road, Opposite Supermarket.

Spread across over 31,100 sq. ft. and 3 floors, the store offers latest trends, top brands and leverages in-store technology to offer consumers a unique and safe shopping experience.

Rishi Vasudev CEO, Lifestyle and Home Centre said, “We are very excited to launch our first store in Aurus Mall, Guwahati. The city represents a cosmopolitan lifestyle with consumers who have a great understanding of latest fashion & trends.”

He said, “The market in the North East shows great promise, and we look forward to welcoming our customers into a safe and joyful shopping environment.”

To ensure a secure shopping environment for everyone, the store follows stringent sanitization practices, and enables contactless shopping, billing and invoicing for customers.

With safety as the priority, disinfection of trial rooms after every use, frequent steam-ironing of garments, mandatory temperature checks and constant monitoring of health and hygiene have also been put in place among other practices. Social distancing markers near the cash counters facilitating crowd control have been implemented as a part of the in-store safety measures.

With an extensive selection of leading national and international brands, the new store also offers customers curated selection of fashion lines and high-on trend collections at attractive price points.

Customers can choose from a wide variety of accessible brands, including Lifestyle’s own labels like Forca, Ginger, Melange, Kappa, CODE, Bossini, Fame Forever, Juniors and more.

Levi’s, Allen Solly, Jack & Jones, Van Heusen, Pepe Jeans, Catwalk, Red Tape, Casio, Maybelline, Lakme and more are some of the other brands that customers can shop from at the stores.

Lifestyle is also available online through and Lifestyle app where customers can shop from the convenience of their home. With features like Click & Collect and Return to Store, it offers a true omni-channel experience to its customers.

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