Kolkata: As millions of devotees come together to celebrate Durga Puja, Dabur India Limited has unveiled a high-impact on-ground outreach campaign for its flagship oral care brands, Dabur Red Paste and Dabur Babool, across prominent Durga Puja venues. The initiative aims to engage consumers through immersive brand experiences, reinforcing the importance of traditional oral care practices during the festive season.
As part of the execution, Dabur have created a strong brand presence through interactive consumer touchpoints, including Innovative tunnels, branded selling stalls, activation cutouts, LED displays, OH gates, banners and standees across high-footfall Puja locations.
Prashant Agarwal, Marketing Head- Oral Care, Dabur India Ltd. said, “Durga Puja is one of India’s most vibrant cultural celebrations and presents a unique opportunity to connect with consumers in a meaningful way. Through our extensive on-ground presence, we aim to engage families and communities while reinforcing the importance of good oral hygiene rooted in Ayurveda. With Dabur Red Paste and Dabur Babool, we continue to offer trusted oral care solutions that combine traditional wisdom with everyday oral health needs.”
The campaign features specially designed Innovative Tunnels that welcome visitors with engaging brand communication, while Brand Selling Stalls s offer consumers an opportunity to learn more about the benefits of Ayurvedic oral care and facilitate product trials and purchases. Prominent Activation Cutouts and strategically placed LED advertising screens further enhance visibility and consumer interaction throughout the festivities., The campaign is further amplified through branded OH Gates, Banners and Standees, ensuring strong visibility across key congregation points.
Speaking about the initiative, Jeet Bhattacharjee, Business Head- East, Dabur India Ltd., said, “Durga Puja is much more than a festival in Eastern India; it is a celebration that brings communities together. Through our extensive presence at leading puja pandals, community touchpoints, and RWA activations, we are creating meaningful opportunities for consumers to experience Dabur Products firsthand. Our objective is to strengthen consumer engagement while promoting the benefits of our trusted products among families during this festive season.”
To further deepen consumer engagement at the community level, the campaign is also being supported through RWA activations across key residential apartments. These activations include interactive consumer outreach, oral care awareness drives, and product sampling initiatives for Dabur Red Paste, enabling families to experience the benefits of Ayurvedic oral care firsthand. The initiative aims to encourage product trials while strengthening the brands’ connection with consumers during the festive season.
With thousands of visitors expected across leading Puja pandals, the campaign highlights Dabur’s commitment to creating meaningful consumer experiences while promoting awareness around preventive oral care during one of the country’s most celebrated festivals.
