Siliguri: Dabur India Ltd., one of the leading Ayurvedic and Natural Health Care companies, announced the launch of the ambitious “Hajmola Masti ki Pathshala” campaign.
This massive outreach program is designed to underscore the importance of physical activity and fun among school children, perfectly aligning with the brand’s fun loving and joyful personality.
The initiative was flagged off in Siliguri with a special session conducted for students of Green Sproutt Boarding School, Siliguri.
The “Masti ki Pathshala” campaign is poised for an extensive engagement drive in UP & West Bengal, set to roll out in 20 major cities and cover a total of 550 schools, aiming to interact with and benefit over 2.5 lakh students.
This campaign is built around interactive and educational elements, including core Fun Games sessions specially curated to encourage students to step away from sedentary habits, actively participate in physical play, and promote health & well-being.
Additionally, it will feature Expert Sessions led by leading health and fitness professionals. These sessions are dedicated to educating students, parents, and teachers about the critical importance of daily physical activities in a child’s holistic development, focusing on benefits such as improved concentration, better metabolism, and healthy digestion.
