Kolkata: Fashion Brand Max Fashion launched its 1st store at James Long Sarani, Behala in Kolkata. This was brand’s 40th store in the state and 70th store in Eastern Region, marking its emerging foothold in East and Central India.
Max Fashion recently expanded its footprint in the North East with the launch of its stores at Itanagar-Arunachal Pradesh, Imphal-Manipur, along with Balurghat in North Bengal.
The brand intends to continue investing in this region through innovative, forward-looking business strategies to mark its dominance in the value fashion market.
Actors Soumitrisha & Adrit from the TV Serial “Mithai” were present to inaugurate the Behala store. The store provides an international shopping experience with dedicated sections for men, women and kids making shopping a pleasurable experience.
Spread across 12328 sq. ft, the store offers more than 12,000 designs across different categories – apparel, footwear and accessories offering the best fashion solutions for everyone.
Rajib Mukherjee – AVP Regional Business Head, East & Central India, Max Fashion said, “Being the pioneers of fashion retail in the country, we aim to take our offering to customers across the nation. We currently have a presence of over 400+ stores across 170+ cities and plan to expand our retail footprint further.”
Rajib Mukherjee said, “Today max fashion in East has its strong presence in 11 states with 70 stores. Max’s brand vision is to “democratize fashion” for the contemporary middle class by offering global fashion trends at amazing prices. We are certain this store too will be welcomed warmly by the discerning residents of Behala.”
The store currently stocks the Summer’22 collection present across Womens’, Mens’ and Kids wear. Complimenting every aspect of a fashionista’s dynamic lifestyle, the latest collection features the season’s hottest trends across clothing, accessories and footwear.
Max retails out its own private label merchandise which is created by a team of in-house designers who are exposed to international fashion trends and excel in tailor making the styles to suit the Indian sensibilities.
Max also partnered with a leading NGO–Little Big Help Foundation, to spread happiness and distribute gifts to little children.