Kolkata: Houseware products manufacturer and marketer Milton bagged the esteemed ‘Brand of the Year’ title at the World Branding Awards 2021-2022 for the third time. The prestigious honour was awarded to Milton by the World Branding Forum.
Milton won the illustrious ‘Brand of the Year’ award in the Regional tier for the Houseware Product category making it the third consecutive win for the brand, an accomplishment that is celebrated by a few. Milton is also the only Indian brand in this category to be awarded at this prestigious forum.
The 14th annual edition of the World Branding Awards was held virtually for the first time since the beginning of the pandemic. The virtual ceremony saw the felicitation of each brand winning the title ‘Brand of the Year’ in their respective categories.
The Forum recognizes and celebrates brands globally for advancing branding standards for the good of the branding community as well as consumers. Acknowledging and lauding the efforts of some of the best global, regional and national brands, the forum judged winners uniquely through three streams: brand valuation, consumer market research, and public online voting.
Headquartered in London, the World Branding Forum’s recognition is a consumer voted acknowledgement wherein only brands with the highest recall and deepest connect with consumers from their respective countries is chosen by them, hence not every category from every country is awarded.
Thus the award is an honor that is given to truly worthy brands which makes it an exclusive, notable achievement. Much like the previous year, over 345,000 consumers from around the world voted for their favorite brands, in 66 countries, across 6 continents. This led to a nomination of more than 5300 brands out of which only 512 were named “Brand of the Year”.
Ajay Vaghani, Founder & Managing Director, Hamilton Housewares Pvt. Ltd said, “Being awarded ‘Brand of the Year’by the globally renowned ‘World Branding Awards’ for the third time is a significant achievement for us at Milton. It is a testimony to the tenacity and intuitiveness with which we innovate to add value to our customers’ lives. Holding our consumers in the highest regard, we bring forth products that not only facilitate their needs, but also become an essential component in their lives.”
Launched in 1972, Milton has been conceptualized with the endeavor to providing innovative and efficient houseware products to customers that bring convenience to life. Some of the popular products in the Milton portfolio include bottles, casseroles, tiffins, flasks, jars and the IOT based smart products.