Kolkata: Indian short format video app Mitron has unveiled #Netaji125 Campaign to pay tribute to Netaji Subhash Chandra Bose.
Mitron has also joined hands with INA Trust to mark the commencement of Netaji Subhash Chandra Bose’s 125th Birth Anniversary celebrations. The on-going campaign will conclude on the Republic Day, 26th January 2021.
The core objective of the INA Trust is to promote the fundamental principles embodied by Netaji like patriotism, nationalism, self-discipline, and social service amongst today’s youth.
Through this initiative, INA trust aims to empower the next generation so that they may work towards building an independent India in keeping with the vision of Subhash Chandra Bose.
As part of this campaign, Mitron users and well-known personalities have created videos on various aspects of Netaji’s life. The videos discuss the relevance of Netaji’s ideologies in today’s society, which includes various conspiracies around his death and if he actually survived the plane crash.
Shivank Agarwal, CEO and Co-founder of Mitron said, “As we begin the celebration for Netaji’s 125th birth anniversary in 2022, Mitron reinforces his bravery and love for India through the #Netaji125 campaign. We are honoured to partner with the INA Trust and run this campaign to pay our respects to one of the greatest freedom fighters ever.”
Shivank Agarwal, said, “This is also a wonderful opportunity to have India’s youth pay homage to Netaji with their take on various aspects of his life. Seeing the tremendous reactions from users has further validated our movement to raise awareness of Netaji’s life journey.”
Brig (Retd) R. S. Chhikara Chairman of Netaji Subhash Bose-INA Trust said, “Subhash Chandra Bose’s 125th birth anniversary is a momentous occasion that allows us to manifest his legacy to one and all and keep his memory alive. We are pleased to be associated with Mitron for this campaign that shares our ethos. Mitron is a perfect match for us to reach and engage with today’s youth across the nation through a medium of their preference.”
The ‘Made in India’ app Mitron is launched to support and showcase local talent across categories and to provide short-form entertainment to Indian smartphone users.